"Thank you for coming in below budget and on time particularly as the pressure was on"

1 - Howell-Jones Partnership (leading Surrey law firm)

The task:
As one of Surrey's leading law firms, Howell-Jones Partnership commissioned us to undertake a complete rebranding and awareness programme amongst the public and business communities and supported by pre and post research to demonstrate its effectiveness.

The solution:
The programme continues today with innovative ideas such as awareness advertising on the backs of buses - probably a first for a law firm in Surrey, sponsorship of The Tanners (the renowned Leatherhead Football Club), regular editorials and advertorials in local ‘coffee-table media, a new suite of stationery, product and sales brochures.

2 - Surrey Crime Stoppers (registered charity)

The task:
To help in crime reduction by increasing awareness amongst Redhill residents about the Surrey Crimestoppers 0800 555 111 telephone number which allows crime to be reported anonymously.

The solution
A high profile campaign in partnership with, and sponsored by, Legal & General Insurance involving a press launch with the Mayor and Crispin Blunt (local MP), coverage in the local Redhill paper, posters mounted in shop windows and lamp posts, 1000 give away helium-filled balloons, fridge magnets and a promotional stand in the local shopping centre. The effectiveness of the campaign has been demonstrated by an increase in the number of phone calls received during and immediately after the campaign period. We are pleased to say that much of the original display material remains in place!

3 - A-Glaze Limited (Developers, manufacturers and distributors of car paint protection system)

The task:
To increase awareness amongst prestige motor dealers and the car buying public about the benefits of specifying the A-Glaze car paint surface protection system which is guaranteed for five years, and removes the need to polish the vehicle.

The solution
To offer an A-Glaze treatment to editors in exchange for double-page features in relevant media. This eliminates the need to pay for advertising space and adds credibility to the product as it endorsed by the editors. It also serves to create demand at dealerships as the buying public become better informed. A stand was also taken at this year's International Motor Show so that car manufacturers and dealers could see at first hand how effective the treatment is.